Sales
Processes
HR & Recruitment
Research & Analysis
Finance & PayrollLack of an existing sales structure and the need to build the department from scratch.
Recruitment and onboarding of sales representatives across Poland and Romania.
Case Study
Sales from scratch for a construction industry manufacturer
An international building materials manufacturer entrusted us with the task of creating and managing the sales department. Thanks to structured processes and effective management, the company has steadily grown sales in Poland and gained the ability to scale operations to other countries.
Cooperation period: from 2013 to present
Industry
Building materials production
Scale
An international manufacturer with over twenty years of history and existing sales structures
Business need
Building an effective sales department from scratch and managing it.
Area
Challenges
Organisational
Operational
Division into sales regions and introduction of a reporting system.
Consistent fieldwork standards for effective team collaboration.
Legal and regulatory
Unification of offer documentation and sales contracts in line with legal requirements.
Standardisation of documentation and contracts across different operating regions.
Relationship and reputation
Building brand awareness in a new sales channel.
Maintaining consistent communication with business partners and distributors.
Strategic
Expanding the developed sales model to foreign markets.
Adapting processes to different business and cultural realities.
Solutions
Comprehensive recruitment and onboarding
We prepared role profiles, conducted the full recruitment process, and delivered training that enabled the team to reach operational readiness quickly.
Systematic approach to sales management
We introduced clear reporting rules and performance monitoring tools, enabling ongoing team management and quick response to change.
Unified commercial documentation
We developed consistent templates for offers and contracts, simplifying daily work and reducing the risk of legal discrepancies.
Consistent market communication
We established customer service and partner communication standards, allowing the brand to maintain a consistent image despite the shift in sales model.
International expansion model
We adapted the sales model proven in Poland for international markets, aligning processes with local business conditions.
Continuous improvement of sales processes
We regularly analysed results, trained the team, and optimised procedures to maintain high effectiveness.
Results
12+
Years of cooperation
Turn challenges into real advantages
Use our know-how to streamline processes, reduce risk, and focus on the strategic growth of your organisation.